The Mike Russell Trucking Industry Image Award is a prestigious recognition that applauds the efforts of companies, organizations, and individuals who excel in raising awareness and promoting a positive image of the trucking industry.
This esteemed award, proudly sponsored by Great West Casualty Company, honors those who showcase creativity and innovation in their endeavors, highlighting the industry’s crucial role and are recognized for their commitment to prioritizing safety, conducting business with professionalism, and contributing to a buoyant industry perception.
Submissions for this award are based on the following criteria:
- Creativity - What innovative or novel ways has the nominee promoted the image of trucking over the last year?
- Frequency and Reach/Impact - Efforts should reach a significant and relevant audience.
- Execution - All communications in the campaign should reflect the highest standards of quality and professionalism.
The ITA won the Mike Russell Trucking Image Award for our work on and success of the Community Outreach - Truck Simulator Program.
